Everyone is obsessing Kendrick Lamar's Celine flared jeans and honestly so are we.

Kendrick Lamar’s choice of denim jeans during his Super Bowl LIX halftime performance have ignited a surge in Google searches. Fans and fashion enthusiasts alike are captivated by the flared silhouette and high-end designer label. According to Buro 24/7, searches for “flared jeans” skyrocketed by 5000% on Google in the 48 hours following Kendrick Lamar’s Super Bowl LIX halftime performance. This sudden interest reflects Lamar’s influence on both music and fashion trends, with many seeking to emulate his iconic style.

Fashion influencers looking to hop on the new trend should be aware that Kendrick’s jeans were not just any old flared jeans. These are the Celine “Marco” flared jeans, a signature design by Hedi Slimane for Celine. They are a light-wash denim with a pronounced flare, and they retail for around $1,200.