Louis Vuitton Beaute x Icon and Legend Thee Pat McGrath

Louis Vuitton is set to launch its highly anticipated makeup line, "La Beauté Louis Vuitton," in autumn 2025, marking a significant expansion of the brand's beauty portfolio beyond its established fragrance offerings. This foray into cosmetics will be spearheaded by the renowned makeup artist Dame Pat McGrath, who has been appointed as the creative director of cosmetics. Her involvement has generated considerable excitement within the beauty industry, given her influential status and extensive expertise. The launch underscores Louis Vuitton's commitment to luxury and craftsmanship, with the new makeup line expected to elevate industry standards through innovation and high-quality products. Initial reports suggest that the collection will feature a range of lipsticks, lip balms, and eye palettes, complemented by luxurious small leather goods such as lipstick cases and miniature makeup trunks. This move is also seen as a natural progression for Louis Vuitton, which has a historical precedent in creating beauty-related items, such as exquisite vanity cases.